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Marshall County Fair
Event Promotions
Going into its 57th year, the numbers for the fair were in a slump. Attendance and profits were down and enthusiasm was waning. In 2005, the Fair Board hired New Horizon Consulting to handle all promotions, media relations, advertising and corporate sponsorships. With just six weeks to pull it all off, New Horizon launched an aggressive campaign that resulted in a 2,000+ jump in attendance.
LAUNCH
PROJECT
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